“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way of approaching that immersive consumer experience.”
- John Burke, global chief marketing officer of Bacardi and president of Bacardi Global Brands
The proof is now abundant: getting audio marketing right -- powered by a methodical strategy -- has never been more critical. If a global CMO testimonial like the above -- declaring that audio now takes precedence over visual -- doesn’t convince you, consider any of the latest realities about the audio market.