PODCAST • November 14, 2019
A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the “gates of hell.” It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly, why. Today, Steve Milton runs Listen, a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
PODCAST • November 05, 2019
For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But for virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
PODCAST • October 16, 2019
Storefront Music is a full service music production company based in New York specializing in original composition, sound design and music supervision. We spoke to one of its founding partners, John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
PODCAST • October 15, 2019
Listen in as NPM's CEO and President Gina Garrubbo and COO Bryan Moffett discuss how NPR has leveraged the power of podcasting to reach new audiences and how it plans to continue to stay pertinent in the audio renaissance.
PRESS RELEASE • September 23, 2019
Veritonic, the audio intelligence platform, today launched new predictive capabilities for Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result.
PODCAST • September 10, 2019
Audio gets a bad rep when it comes to disclaimers. Why? Other media channels are able to hide it, but not audio, and especially not radio. Many people claim disclaimers ruin radio ads, but no one has ever studied it… until now.
RESOURCE • July 11, 2019
Your sonic brand goes well beyond an audio logo alone. Whether you’re signalling to a customer that they’ve successfully paid with their credit card, or that their earbuds are connected, or that they’re running low on fuel, the earcon, or functional sound, is relaying that information.
PODCAST • July 11, 2019
The more time spent thinking about functional sounds, the more you realize just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really are to brands everywhere.
PODCAST • June 17, 2019
Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below.
PODCAST • May 28, 2019
Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening.
PODCAST • May 07, 2019
In early 2018, Gary Vaynerchuk opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. Its VP, Patrick Givens, joined Scott Simonelli to talk about building audio experiences for brands.
BLOG POST • April 12, 2019
The 2019 Audio Logo Index is out now! Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are. Start with the simple fact that, according to Nielsen Neuro Science, TV ads aren’t seen 61% of the time — but they’re heard.
BLOG POST • January 30, 2019
If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of them are clearly counting on the power of audio for their success.
PODCAST • January 04, 2019
On this episode of The Sonic Truth podcast, David Horowitz, ECD at creative agency Mekanism, joins our host Scott Klass, VP Marketing at Veritonic, to dive deep on the mechanics of audio for a client whose audio signature many of you have heard.
PODCAST • December 17, 2018
In our new episode of The Sonic Truth podcast series with Advertising Week, Barton F. Graf ECD Jeff Benjamin breaks out his bag of sonic surprises — from thunder makers to keen insight into the power of audio for brands.
PODCAST • December 03, 2018
Cumulus Media SVP of Marketing Suzy Schultz and MDC Media CTO Stella Voutsina talk the power of female voice in our latest episode of The Sonic Truth Podcast with Advertising Week.
PODCAST • November 19, 2018
When it comes to the power of audio, Smirnoff goes deep. Hear Neil Shah and Luke Atkinson of Diageo discuss their Smirnoff Equalizer campaign with Spotify and more...
PODCAST • November 12, 2018
With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Advertising Week, explores the monumental shift to audio...
VIDEO • November 11, 2018
"We have a responsibility to deeply investigate the opportunities to understand a brand’s investment better."
PODCAST • November 05, 2018
In partnership with our friends at AW360 / Advertising Week, we’re thrilled to announce the launch of The Sonic Truth Podcast Series.
BLOG POST • October 29, 2018
Nostalgia is known to be a powerful emotion and is a common theme in advertising. Nostalgic cues delivered by music in particular are a dominant feature in TV ads.
RESOURCE • October 14, 2018
Pandora tested 200 voices on the Veritonic platform. We're proud to once again be featured in their audio guide.
CASE STUDY • October 13, 2018
Westwood One drove a 60% increase in purchase intent with best practices powered by Veritonic data.
BLOG POST • September 27, 2018
Katz Radio Group proves the power of radio to move swing voters in Florida. Greetings from Orlando, where team Veritonic is all over Radio Show, the industry’s annual confab.
BLOG POST • August 30, 2018
Veritonic enables Pandora to test personalization and show that dynamic audio creative drives better ad performance.
PODCAST • August 29, 2018
Another great episode featuring our own Scott Simonelli and sonic branding guru Walter Werzowa on the power of the audio logo.
BLOG POST • August 06, 2018
The largest automotive radio creative test ever assuages advertiser fears about speedy disclaimers.
PRESS RELEASE • July 31, 2018
Proud to announce our new round of funding. Read the news!
INFOGRAPHIC • July 29, 2018
Been seeing a lot of statistics flying around about why audio is such a big opportunity now? So have we...
BLOG POST • July 13, 2018
We were honored to be a featured participant in two great and important events before the July 4th holiday...
RESOURCE • June 29, 2018
In-depth analysis on the top audio logos from the US and UK.
PODCAST • June 28, 2018
Our CEO Scott Simonelli weighs in on the legendary THX audio brand alongside creator Andy Moorer and legends like Thomas Dolby.
VIDEO • June 01, 2018
On getting smarter about audio creative.
CASE STUDY • June 01, 2018
Discovered an 8% higher emotional response score for the winning sound track.