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"You Can’t Manage What You Can’t Measure"

Pierre Bouvard of Westwood One on bringing data to every decision about audio.

An evidence-based approach to marketing is, at this point, an accepted standard in business. Why, then, has it not been equally applied to audio marketing? Westwood One’s Chief Insights Officer, Pierre Bouvard, tells us why — and how Veritonic is bringing the audio market up-to-date — in this exclusive video interview.