Creative Measurement
Go deep on how to move people with audio.
Quantifiable intelligence on what makes your audio creative — from podcast ads to sonic brand, voiceovers to script — most effective.
Quantifiable intelligence on what makes your audio creative — from podcast ads to sonic brand, voiceovers to script — most effective.
Raja Rajamannar, CMO of Mastercard, on testing their sonic brand in Fortune, 2019.
Sound has, according to endless research, an unmatched communicative power; in the "audio renaissance," it’s more critical than ever.
The time for guessing at what makes the best audio creative is over. Quantify your most resonant, persuasive audio creative before you launch it. Build brand loyalty more efficiently and cost effectively.
Learn which creative assets score the highest against specific audiences or the general population — and why. Act on what drives consumer loyalty — in everything from audio ads to voiceovers in video, podcasts and more.
See how your creative asset compares to others like it. Compare by:
Understand the most powerful parts of a given asset, including:
Being able to assess the universe of audio ads, brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works
