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The importance of getting audio right is well-established at this point. Now marketers just need to know what to do to ensure they’re capitalizing on the opportunity.
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Everyone’s got an opinion on audio; no one has the time or money to waste figuring out whose is right. Eliminate the guesswork. Test assets before they launch and see how they stack up — powered by Machine Listening and Learning™ and live panel response. Manage it all in one place and make the right decision quickly and easily.Experience the platform
*Source: Nielsen Catalina
PODCAST • May 06, 2020
For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to help solve the problem.
PRESS • April 27, 2020
While many brands have pulled marketing activity, advertisers in categories such as grocery retail must continue to maintain share of voice; “Now, more than ever, their messaging has to be right...”
VIDEO • April 23, 2020
When it comes to the economic impact of the COVID-19 crisis, repercussions across the ad world are arguably some of the most visible…and audible. Knowing that now is not really the time for a hard sell, advertisers around the globe are modifying their messaging and creating new campaigns that are about helping, which means, of course, they’re also about branding...